好广告

5点后,脚架在办公桌上惬意地看《财经》杂志。看到两个好广告,很喜欢。

一则是招商银行“私人银行”服务的广告“他,是您家族的一份子”。用户需求把握准确,全家福合影尤其典雅温馨。

另一则更美,是万科的广告“让建筑赞美生命”,图片是一个有年头却很干净整洁的四合院,摆放着翠绿的植物,墙上钉了个篮球框,地上画了个三秒区,立刻让整个画面凸显了生命力。画面外配了一首诗:

“如果,庭院失去鸡飞狗跳的童年,厨房失去油盐酱醋的熏陶;

如果,窗口失去欢聚倾谈的灯影,阳台失去春花秋月的演绎,

建筑,将只剩下冰冷的材料与空洞的堆砌,

万科相信——生命需要不同的表达,

而建筑恰是它最自由的舞台。”

“Software+Service” – does it still work on Mobile?

I got my iPod Touch on Jan 2nd.  I’m not very into entertainment, but for what I spent $300?  Just a portable browser.

There are complains that compared to iPhone, iPod Touch does not have Email, Stock applications installed.  So what?  It supports JavaScript!  I don’t understand with Gmail, Google Finance, why we still need those applications (doing emails when you are offline is the only scenario on top of my head).  Also I cannot understand why things like Mobile Windows Live Messenger and Mobile QQ are still under development.

On PC, compared to RIA web pages, applications locally installed may be more responsive.  However, when it comes to handheld devices, this is not necessarily true.  AJAX makes Rich Internet Applications (RIA) widely adopted.  Flex will probably take it to the next step.  I guess in future, we need local applications only when we need daemon processes, like to capture service messages or to prompt a coming event.

GPRS->EDGE->3G->4G, these will enable us to access Internet anywhere, anytime.  I would say if we could only choose to build 1 excellent application on Windows Mobile, we have to choose IE for sure.  The others will eventually not matter much.

With all these being said, looking at the mobile experiences with which Google are surprising end-users, the web API’s with which Google are inspiring Dev community, I can’t help worrying about the future of Microsoft.